16 Nov 2014

Kendall Jenner Is The New Ambassador Of Estee Lauder

Submitted by LiMing

Kim Kardashian might be making the headlines for some weird reason. However, her half sister, Kendall Jenner, has achieved a feat to be proud as she has added a new contract to the ever growing list of brands she promotes.

The 19-year old was officially named the brand ambassador for cosmetic giant Estee Lauder who are leveraging on her popularity on the social media, particularly instagram where she boasts of a staggering number of over 15 million followers.

Kendall has been familiar with using make up since she was a little girl, as the photo shows below.


Jenner who signed her first modelling contract with Wilhelmina modelling agency at the tender age of 14 revealed that she was notified of the deal when she was at the Paris fashion week but broke the news just recently in a spectacular style with the post expressing her joy on the new deal.


A video was uploaded showing the model painting with a lipstick the iconic symbol of love enclosing the caption 'KJ + EL' on the mirror, she also spoke about the first time she applied a make-up and how she requested the appraisal of her mom on her new looks. She reminisced on how she has transformed to be the brand ambassador of the Cosmetic brand she once toyed with in her mother's drawer, She also acknowledged the role of the social media which has been quite influential to her popularity.

Estee Lauder's brand president Jane Hertzmark Hudis equally elated as the teenager spoke on the decision to make Jenner the new ambassador in a press release:
“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

The folks at Estee Lauder are for sure treating her nice, even celebrating her birthday with a cake.

She is also rumoured to be in the verge of signing a lucrative contract with Aussie skincare brand Modelco, This is indeed the year of Kendall jenner who has walked in thirteen shows thus far this year.